Create enterprise mobile apps
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Create enterprise mobile apps |
Create enterprise mobile apps
According to a recent survey by Gartner, companies are disappointed with the development of mobile business applications and instead focus on responsive websites to meet their cellular needs.
existing business applications,
Even with existing business applications, more than 80% tend to fail due to lack of data, problems with understanding, end-user involvement, or lack of innovation and expansion of their mobile applications to meet customer needs. Because the chances of success are high, companies need to take the right steps to build mobile business applications in the right way.
Drops to avoid when creating a mobile business application:
Building and using mobile business applications is not an easy task and is seen by most companies as a risky and profitable situation. If the mobile enterprise application is successful, they can manage business operations more efficiently throughout the organization and increase ROI. However, companies focus on the wrong approach to enterprise applications. Often there is a lack of a clear understanding of what the application has to do and who its users are, the processes supported by the application, the technology / platform for its execution and administration are the main reasons for the failure of mobile company applications. So what is the right way to build enterprise applications? Although the right approach depends on the situation and strategy, here are some general guidelines for building mobile business applications in the right way.
There is no clear scope
Often, requests for enterprise applications and their scope are based only on the opinions of a few people and distorted knowledge. Although they invest a lot of time and money in developing business applications, the development team for mobile business applications works in a vacuum and under assumptions without even asking what their customers want or want (internally or externally) or need. In many cases, this can cause the project to be rejected or the company fails.
The right way:
Business applications are business critical and are designed for specific, highly focused tasks. To be successful, companies must identify problems that must be solved by working with end users and other stakeholders. You must be clear
Is this application intended for employees, customers, suppliers or everyone?
Will the cellphone use the latest technology or replace the existing technology?
In general, more insights and data points mean a greater chance of success. After you have made a list of business processes and a road map for those processes, you need to focus on understanding the end user better.
Lack of end user involvement
60% of employees use applications for work activities, but company applications are often developed separately without talking to people who will use them. It is therefore not surprising that, among the various reasons for failure of enterprise applications, the main disadvantage is not serving consumers. The features and functionality of enterprise applications are not so important and will not succeed if the user does not use them.
The right way:
Most important, companies must avoid assuming that they know what is needed.
Successful mobile business applications focus on solving one or two problems for end users and companies. As a result, companies must always include end-user feedback from the first prototype and continue to collect feedback to improve the application until the final edition is published to be successful.
Partner Channels Partners / Providers / Applications: Create a focus group for each to identify the business problems they face and how business applications can solve them.
Customer-oriented applications: The best way to use customer research and focus groups now is to find out which service / product you want to access via the mobile application and which application functions you want to have in the application.
Comprehensive understanding of your pain points, problems encountered and thus a clear vision for the purpose of the application. In addition, active collaboration and consumer involvement can encourage UX interactivity throughout the development cycle to ensure ongoing engagement and experience.
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